JT Spunk | Photography

Lowering the Cost of Sales: Facilitating E-commerce for Companies

While e-commerce is commonplace as a sales channel, organizations need to have a process in place to easily facilitate   order fulfillment so it is cost effective and secure.  Though the payment transaction is simple and is handled through a merchant account, the fulfillment of meeting the sales order demand can be a costly, time-consuming task. Companies that sell rich   media like feature films, games, videos, photography, etc. spend huge budgets on producing, duplication, design, packaging, and shipping DVD’s and CD’s, passing these costs on to customers. This case study explains how one company is utilizing an alternative order fulfillment mechanism from MAVRIC Media within their e-commerce engine to increase profit margins and lower cost of production and sales. 

 Noesis Interactive | Noesis Interactive is a premier developer of training materials for game modelers, indie-developers, and multi-disciplinary artists who design and program games and create interactive 2D and 3D user interfaces. Noesis works with leading game studios and software developers such as Avid Technology and Autodesk to expand the knowledge and creativity of their developer community, preparing them for industry careers. They are dedicated to improving gaming related education worldwide, working within academic institutions as well as through online   distribution of their specialized educational content.  To facilitate the shipment of hundreds of titles each month to customers around the world, Noesis has adopted a new technology for sales order fulfillment using SalesBOOST from MAVRIC Media. 

 MAVRIC Media SalesBOOST | SalesBOOST is an easy-to-implement hosted order fulfillment technology for companies who sell digital media content such as game titles, films, music videos, stock footage and photography. Companies using SalesBOOST simply upload titles to their hosted online account  where it is securely stored on the MAVRIC Media servers, allowing unlimited number of single purchase downloads at accelerated transfer rates.  SalesBOOST features a full tracking mechanism with download notification and return receipt so the electronic delivery can be   efficiently managed.  SalesBOOST streamlines the sales process, eliminating the cost of producing, packaging, shipping, and time wasted in delivering content to customers, and is up to 100X faster than FTP.  Traditional shipping methods can be eliminated altogether, saving tremendous cost for both the merchant and customer.  SalesBOOST accommodates large media files which typically range from 300MB to over 10 GB, and is an ideal solution for companies selling content online who have been inhibited by slow Internet connection speeds, unreliable FTP transfer services or long delays in shipping hard media.

The technology in SalesBOOST accommodates huge file sizes while delivering extremely fast downloads over the Internet to consumers – this streamlines the sales process and positively impacts profit margins. “SalesBOOST facilitates digital downloads of huge files through our e-commerce engine and for the first time, we have the ability to electronically deliver our tutorials to the video gamer who does not want to wait for their DVD to arrive in the mail,” said Dave Larson, Chairman of Noesis Interactive. “Hard media delivery can take from several days for U.S. customers to one or two weeks for international shipments, so SalesBOOST is a huge financial benefit for us and the customer because we both save time and money – further, it eliminates the daily  hassle involved to produce, package or ship hard media.”

Implementing SalesBOOST | After setting up a SalesBOOST account with MAVRIC Media, companies can upload content to secure servers where it is stored for purchases.  When an item is selected and purchased through the company storefront and shopping cart, the   order can be fulfilled automatically using an API, or manually by simply logging into a SalesBOOST account that contains pre-loaded content. The   selected pre-loaded  content is then authorized for a single download delivery and an activation email is sent to the purchase recipient.  Upon completion of the download, a return receipt and confirmation of delivery is sent to the merchant.

 Implementing and managing a SalesBOOST merchant account can be handled exclusively through an easy-to-use browser interface where content is typically uploaded using MAVRIC Media’s self-serve high speed file transfer service called BOOST. Alternatively, hard media can be shipped directly to MAVRIC Media if the merchant’s Internet bandwidth connection is slow and limited.  Contact MAVRIC Media for a customized solution to fit your specific requirements, or go to the website and  request a one-on-one demo.

 MAVRIC Media is a Northern California based ASP (application service provider) offering hosted software applications targeted at digital content creators and communications professionals. Their DAM (digital asset manager) software allows virtual organizations and their audience to collaborate, organize and share digital media in an online environment. Their content delivery solution is a high speed file transfer technology for sending large files or entire file directories up to 100x faster than traditional FTP methods.  For more information visit www.mavricmedia.com | Ph.  800-804-7756

About the Author

Ms. Smith has over 20 years of marketing experience in the digital media marketplace including the video, broadcast, film, music, game authoring, internet and computer graphics industries. This significant timeframe began with the emergence of digital technology, the internet and e-commerce where she had the opportunity to work with some of the best companies in Silicon Valley including Ampex, Silicon Graphics, Netscape, Sun Microsystems and Aspera.

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