2010 Photography Trade Shows
Capture your Niche With Catalog Marketing
Why Catalog Solutions is the Best Solution
You might be asking yourself – how do I go about putting my product into catalogs? What to look for while targeting a market using catalogs? What’s the best and most affordable catalog-placement company around?
Catalog Solutions, Inc. is a Connecticut-based commissioned rep group known throughout the direct marketing industry as a leading product rep and acknowledged expert in the field of direct response marketing. For over 27 years we have been helping manufacturers, marketing groups, and television professionals penetrate the profitable mail order and online catalog market.
Catalog Solution’s Step by Step Approach
Our goal is to get your product into catalogs that SELL! How do we do that? First you fill out and submit a product evaluation form provided on our website. We’ll then evaluate your product’s mail order potential and provide you with a recommendation.
If, after evaluation, we determine your product meets our online catalog eligibility requirements, we will immediately begin presenting your item to product buyers throughout the industry. We’ll work with you to develop winning direct response marketing ad copy, help you determine price points, customize photography, and prepare special product mailings.
Our direct marketing strategy includes weekly mailings, broadcast faxes, and e-mails to hundreds of catalogs which are specially designed to interest catalog merchandisers. Each offering is dedicated to one product and includes a sales letter, product information sheet and a sample request form. Each offering is targeted to the catalogs or internet sites where your product fits.
After the mailing goes out, we will personally visit buyers and present your products, we make sure every major catalog and internet buyer is contacted on a repetitive, regular basis.
Your product will also be seen at the shows we attend. Shows like the Response Expo, the Houseware’s Show, the Home Healthcare Show, the Premium Show, the ERA Show, the DMA Show, and the Hardware Show just to name a few. Each is an ideal place to meet with influential catalog and internet merchandisers.
Top 5 Reasons To Use Catalog Solutions, Inc.:
1) Manufacture Rep Services – we get your products into mail order catalogs
2) We create offers, ads, and copy for use in catalogs
3) Seeks new products right for catalogs
4) Attend major trade shows to locate new products and successful winners
5) No upfront fees or retainers – strictly commission based sales representative
A catalog marketing analysis completed by the U.S. Direct Marketing Today stated:
“From 1995-2000 catalog-advertising expenditures grew at a rate of 9.0 percent per year reaching more than $15.1 billion in 2004”.
They also reported that:
“Total catalog sales are forecasted to be $166.27 billion in 2006 and $177.9 billion by 2010…Forecasts consumer catalog sales to reach 80.2 billion in 2006 and 98 billion in 2010!”
With those kinds of number you can’t go wrong with Catalog Solutions, trusted and respected for over 27 years!
About the Author
As marketing analyst, Jonathan Hue conducts in-depth research into various successful marketing practices. Catalog Solutions has been into catalog marketing industry for 27 years and strives on to provide trusted, proven and research based strategies for catalog marketing.
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Exhibitors Perceptions of Trade Shows $97.19 Although trade shows constitute a major portion of the marketing mix in the industrial market place, very little has been researched on their function in industrial marketing. This study assessed the role of trade shows in the communication mix of textile companies, the extent to which firms engaged in preshow, show and post show activities, and exhibitors opinions on the organisation of trade shows. Data were collected through a structured questionnaire using faceto face interviews. Exhibitors listed several advantages for trade show participation including the identification of new customers and the enhancement of company image and goodwill. Disadvantages included the high costs and the difficulty of quantifying results from trade shows that made executives uneasy about the large expenditures. Findings also revealed that the size of the firm did not influence objectivesetting and the extent to which firms engaged in trade show activities. Overall, exhibitors need to take a marketorientated approach to their exhibition activities. Author: RamsaranFowdar, Rooma R. Binding Type: Paperback Number of Pages: 72 Publication Date: 2010/06/21 Language: English Dimensions: 5.98 x 9.01 x 0.17 inches |
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